Selecting the right research firm for your organization There are several important factors you should consider when hiring a research firm to work with your organization: Most importantly, select a firm that shows an intense interest in discovering your organization’s issues and problems that need to be researched. The initial meetings between the client and researcher are the most critical for laying the groundwork for useful research. Remember, you can hire a technically savvy research firm, but if they don’t have a solid grasp on your issues, their technical expertise is irrelevant. The research firm must be able to explain the different research methodologies and their respective advantages and disadvantages as applied to your research needs. Beware of someone who comes to you with a set research plan before they understand your specific needs. Check the firm’s references. Ask to see similar work they’ve done for other organizations. Make sure you know, and are comfortable with, the people who will be working on your project. Will you work with one of the "stars" or a junior person? Market Decisions Memberships