U-No? If you are in the association industry, then you will want to sign up for FREE our e-mail news and statistics service, U-No? U- No? is a short, monthly e-mail newsletter that features facts and figures gathered from news sources that impact the association community. We couple this information with tips for conducting research within your association. This service is free and there is no obligation. Your e-mail address: Please make note of the address you use when subscribing. You will need to use the SAME address if you decide to leave the list. Your name: You may subscribe "anonymously," but a name is helpful in identifying your account should you have difficulty unsubscribing from the list. Your name will not be used for any other purpose. Kerr and Downs Newsletter - "U-No" Join this newsletter       Leave this newsletter If you have an idea for content, please let us know. We will try to accommodate your request. U-No? July, 1999 57% of people do not feel safe using their credit cards for purchases on the Internet and 62% claim that security concerns keep them from engaging in e-commerce. (Research Alert, December 1998) Do U-No how your membership feels about purchasing items from your association's website? Dell Computer launched a rewards program for website owners who send traffic to the Dell website. (Marketing News, sited on www.WorldOpinion.com April 8, 1999) Do U-No if your association and its members could benefit from a traffic rewards program? 65% of Baby Boomers versus 82% of Generation Xers regularly access the Web, with Xers more likely to make on-line purchases. (CACI Marketing Systems Newsletter, February 19, 1999) Do U-No if your association is prepared to cater to the tastes and habits of Generation Xers? It has been reported that 39% of Americans are comfortable with the idea of having a "smart card" that would reduce the number of cards they need to carry. The so-called "smart card" would contain information such as banks, medical history and fingerprints. (Research Alert, December 1998) Do U-No if your members want your association to offer a "smart card?" Research Tips of the Month When conducting comprehensive member surveys, a sample size of at least 400 is advisable because it reduces the sampling error to below + 5%. In lay terms, the sampling error is the difference between the "truth" and what your survey results show. When conducting trend surveys, e.g., in a fax survey you ask members each month (or quarter) how optimistic they are about the economy, a much smaller sample - say around 50 - will suffice. Just don't put too much emphasis on any given period's results - look at the trend. Copyright 1999, Kerr & Downs Research