RESEARCH SERVICES Kerr & Downs Research is a full service market research firm specializing in focus groups and opinion surveys. Our portfolio of data collection includes both qualitative and quantitative analysis. We can conduct sophisticated multivariate analyses; develop and execute complex research designs; develop questionnaires; and develop strategic recommendations from research results. Some of the most common types of research conducted by Kerr & Downs Research are listed below. Member surveys: provide useful information for member recruitment and retention; Readership surveys: help determine content, marketing and advertising strategies; Opinion surveys: provide insight on opinions of your organization, its products and services; Telephone, Internet / E-mail, mail and fax surveys: we will customize according to your needs; Compensation and benefits/salary surveys: how does your organization’s employment package stack up to your competition? Focus group interviews: provides in-depth information on attitudes and perceptions; Intercept surveys: "man on the street" interviews; excellent for tourism research SPECIALIZATION Kerr & Downs Research is an expert in the design and execution of survey and focus group research. Whether your target population is 300 or 30,000,000 or more, KDR stands ready to complete your project ON TIME, ON BUDGET, and exceed your expectations. Surveys Surveys are useful tools for analyzing attitudes and opinions of a given population. Kerr & Downs Research will administer a custom-designed survey to a cross-section (sample) of individuals. The survey can be administered by phone, mail, fax or via the Internet. These results will be analyzed by our team and can be generalized to your target population. We will then provide strategic recommendations based on your research results to maximize the value of your research investment. Focus Groups Focus groups are synergistic, in-depth discussions where a trained moderator explores people’s feelings, attitudes and perceptions with regard to a particular issue. Focus groups are often used to identify and develop key areas that can be explored in a survey. The focus group moderator is the most critical aspect of conducting a focus group. The moderator should have a sound background in behavioral science, possess excellent interpersonal skills, be able to interpret verbal and nonverbal communication, know when to be assertive and not be afraid to exhibit naivete. Most of our focus groups are moderated by Phillip Downs, Ph.D. He has moderated focus groups for a range of clients, including tourism, healthcare, finance, insurance, banking, government, utilities, real estate and consumer goods. Phillip’s moderating expertise has taken him all over the world, not only moderating focus groups, but also teaching focus group techniques and writing numerous articles on the subject. Kerr & Downs Research has conducted more than 700 focus groups and has two trained moderators on staff. THE KDR ADVANTAGE There are five key advantages to working with Kerr & Downs Research: Research Design and Marketing Expertise: — Phillip E. Downs, Ph.D. (UNC - Chapel Hill) and John R. Kerr, D.B.A. (Indiana University), the two partners of Kerr & Downs Research, have doctoral degrees in business administration with specialization in marketing and marketing research. Drs. Kerr & Downs have spent over 50 years studying and teaching marketing strategy at the undergraduate and graduate levels. Kerr and Downs’ technical expertise includes research design issues such as sampling processes and questionnaire development; statistical analysis including a full range of multivariate techniques; and presentation of survey results. We combine academic rigor and bottom-line business sense in research design. Strategic Recommendations: We add value to your research dollar by providing strategic recommendations based on your research results. If needed, one of our partners will meet with key individuals from your organization to help implement the recommendations and make your research results work for you. Analytic Techniques: While most organizations request only frequency tables and crosstabulations, Kerr & Downs Research can provide a full range of multivariate statistical analyses. Better yet, Kerr & Downs Research can translate hard-to-understand statistics into graphs that enable you to see what the results mean. And, if you only need frequency tables and crosstabs, our decision tree analysis can show you how to identify market segments with special needs and concerns. Quality Control: All research activities including research design, questionnaire development, telephone interviewing, data analyses, report preparation and graphics, are done in-house. One of our partners will review each step in your survey process. Training and Mentoring: At Kerr & Downs Research, we believe that training the client is part of any good research project. Our clients often consult us about research design issues independent of specific research projects. Our knowledge of research methods and our teaching experience enable us to help clients understand and implement our strategic recommendations. Market Decisions Memberships