PHILLIP E. DOWNS, PH.D. Dr. Downs received his training in market research and opinion surveys while completing his Ph.D. at the University of North Carolina at Chapel Hill (1976). Since then, Dr. Downs has taught market research at the College of William & Mary and at Florida State University. He has received many awards including: American Marketing Association Teaching Award The Florida and Tallahassee Societies of Association Executives (FSAE and TSAE) Member of the Year Southern Marketing Association’s Steven J. Shaw Award (Best Research Project) Market Research Track Award (Best Research Methodology) Florida State University Outstanding Teaching Award The Panhellenic Council Teaching Award He is a tenured Professor of Marketing at Florida State University and has over 35 articles published in research publications. He was selected by the American Society of Association Executives (ASAE) as a faculty member for their Management Program. As a founding partner of Kerr & Downs Research, Dr. Downs has: Directed over 800 market research projects, Published over a dozen market research articles in trade publications, Presented over 300 presentations to corporate and non-profit clients, Authored over 500 research reports. JOHN R. KERR, D.B.A. Dr. Kerr received his educational training at Indiana University. He has been a Professor of Marketing at Florida State University since 1969 and is a Past Chairman of the Marketing Department at Florida State University. He is also a Past President of the Southern Marketing Association, the principal investigator for surveys with allied societies and a Marketing Analyst at General Electric Company. In addition, he is the Director of the Small Business Institute and Small Business Development Center at Florida State University.