Associations need to: Assess members’ satisfaction Assess members’ interest in new products Assess members’ perceptions of the association Determine the value of membership Develop marketing strategies for serving existing members and attracting new members Kerr & Downs Research helps many national, state and local associations meet their needs. We are proud of our reputation as one of the leaders in association research. KDR’s vast experience with the association industry gives us an edge in providing our non profit clients with strategic recommendations that increase non dues revenue and help recruit and retain members. We guarantee our research will not just sit on a shelf!      Selected clients include: American Academy of Ophthalmology American Petroleum Institute American Society of Association Executives Associated General Contractors of America National Association of Insurance and Financial Advisors National Association of Physician Recruiters Packaging Machinery Manufacturers Institute Produce Marketing Association Society for Biomolecular Screening Soroptimist International of the Americas