PRINCIPALS
PHILLIP E. DOWNS, PH.D.
Dr. Downs received his training in market research and opinion surveys while completing his Ph.D. at the University of North Carolina at Chapel Hill (1976). Since then, Dr. Downs has taught market research at the College of William & Mary and at Florida State University. He has received many awards including:
- * American Marketing Association Teaching Award
- * The Florida and Tallahassee Societies of Association Executives (FSAE and TSAE) Member of the Year
- * Southern Marketing Association's Steven J. Shaw Award (Best Research Project)
- * Market Research Track Award (Best Research Methodology)
- * Florida State University Outstanding Teaching Award
- * The Panhellenic Council Teaching Award
He is a tenured Professor of Marketing at Florida State University and has over 35 articles published in research publications. He was selected by the American Society of Association Executives (ASAE) as a faculty member for their Management Program.
As a founding partner of Kerr & Downs Research, Dr. Downs has:
- * Directed over 800 market research projects,
- * Published over a dozen market research articles in trade publications,
- * Presented over 300 presentations to corporate and non-profit clients,
- * Authored over 500 research reports.
ROGER A. FORMISANO, PH.D.
Dr. Formisano received his training in market research and opinion surveys while completing his Ph.D. at the University of North Carolina at Chapel Hill (1976). Since then Dr. Formisano has taught risk management and insurance at the University of Wisconsin-Madison. He has received many awards including:
- * Direct responsibility for development of new-to-market 'United 24' design, marketing, and delivery. Innovative product combining workers compensation, disability management and coverage, employee assistance plan, and HMO coverage.
- * Led the turnaround in Compcare Health Services Corporation
- * Founded, led and managed Meridian Resource Corporation
- * Chaired Joint Venture Board of Valley Health Plan (HMO with Mayo Health Systems).
- * Valley was consistently rated at the top of customer satisfaction surveys while operating at a very low expense ratio.
- * For the six years prior to joining the firm in 1992, provided strategic consultation to CEO on product expansion, regionalization, organizational design, pricing, and management reporting.