Kerr & Downs ResearchFrequently Asked Questions


Question: How long does it take to conduct a survey?

Answer: Survey time lines are dependent upon the sample size, as well as the ease of contacting survey participants. Most telephone and mail surveys can be completed in about 8 weeks. Internet surveys can be completed in days.  Once the scope and sample size of a project are determined, we will develop a timeline that meets your needs.


Question: How long does it take to conduct a focus group study?

Answer: Generally, it takes about 6 weeks; however, time frames can be adjusted to fit your needs. The following is a typical schedule:

    Week 1 Develop the recruiting guide

    Weeks 1-2 Develop the discussion guide

    Weeks 2-3 Recruit participants

    Weeks 4-5 Conduct focus groups

    Week 6 Analyze tapes and prepare report

    Week 6 Present final report


Question: My office is located in Washington, D.C. Since KDR is located in Florida, won’t that make the study more time consuming and expensive?

Answer: No. As a matter of fact, most of KDR’s clients are not located in Florida. We take advantage of the current technologies so most studies do not require face-to-face contact. We think you’ll find our costs are competitive with others in the industry, plus our strategic recommendations add value to your project.


Question: How much do research studies cost?

Answer: Cost is dependent upon the requirements and scope of a particular project. Our staff will be happy to provide you with an estimate for your research project. Simply contact our office with a description of your research needs and we will provide you with an estimate. If you are working within a designated budget and can provide us with this information, we will do our best to develop a sound project that fits within your budget.


Question: My organization could definitely benefit from research, but we’re not really sure exactly how to go about it. How should we proceed?

Answer: Give us a call (800-564-3182) or send us an e-mail. We are more than happy to discuss your needs and work with you to develop a cost effective research strategy.


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