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CORPORATIONS

Solutions for your problems

We're marketing experts in market researcher's clothes. All of our research is designed to give you actionable strategies to help you increase customer service, brand share, sales, and profits; manage your brand image; and optimize member satisfaction. Some of the solutions we provide include:

• * Identify drivers of customer satisfaction and detail strategies for increasing it
• * Show you how to deliver your brand promise consistently across all customer touchpoints
• * Help you develop the right new products and services
• * Uncover key drivers of brand choice
• * Determine which customer segments are "at risk" and outline strategies for keeping them (if they are worth it!)
• * Discover your brand's positioning in the minds of consumers and recommend repositioning strategies
• * Analyze your branding efforts and recommend changes that will strengthen your branding strategy
• * Determine the optimal messaging for marketing your products
• * Discover the optimal delivery systems for your communications
• * Benchmark and track customer satisfaction
• * Establish a process for deleting products, services, and events that no longer meet your needs or fulfill your mission
• * Tell you whether or not price increases for existing products are appropriate and at what levels to price new products

If you are wondering about the effectiveness of your customer service or wish to evaluate current or future products and services, you have come to the right place. Kerr & Downs Research can help you with anything from evaluating your employees to analyzing the effectiveness of your products and services. Our expertise in marketing and research enables us to not only evaluate your business, but also offer suggestions for product positioning and price points. Remember, we develop strategic recommendations based on your research results. Kerr & Downs Research's recommendations will help you take action on our findings and increase your bottom line!

Selected clients include:

• * Boeing
• * BellSouth
• * United Airlines
• * Texaco
• * Prudential
• * Delta Air Lines
• * Federal Express
• * Publix

© 2009 Kerr & Downs Research