Kerr & Downs Research 
2992 Habersham Drive 
Tallahassee, FL 32309 
(850) 906-3111 
(850) 906-3112

PHILLIP E. DOWNS, PH.D. (pd@kerr-downs.com) 
Partner

Dr. Downs is a nationally recognized expert in marketing academic and business circles. He received his Ph.D. from the University of North Carolina at Chapel Hill with a specialization in market research. Dr. Downs has taught marketing at The College of William and Mary and at The Florida State University for 30 years (currently Professor of Marketing - FSU). He has been the Project Director for more than 1,000 research projects for national firms (e.g., Boeing, Texaco, BellSouth, Prudential, United Airlines) and national associations (e.g., American Society of Heating, Refrigerating, and Air-Conditioning Engineers, Academy of General Dentistry, American Bar Association, American Optometric Association). Dr. Downs has taught marketing to over 1,000 executives as a faculty member in the American Society of Association Executives Management Certificate Program. He won the Steven J. Shaw Award (Southern Marketing Association) for the single best market research article of the year and won an award for the best research methodology article from the Southern Marketing Association.

JOHN R. KERR, D.B.A. 
Partner 
Dr. Kerr received his educational training at Indiana University. He has been a Professor of Marketing at Florida State University since 1969 and is a Past Chairman of the Marketing Department at Florida State University. He is also a Past President of the Southern Marketing Association, the principal investigator for surveys with allied societies and a Marketing Analyst at General Electric Company. In addition, he is the Director of the Small Business Institute and Small Business Development Center at Florida State University.

J. DENNIS CRADIT, PH.D. (den@kerr-downs.com) 
Associate Partner 

Dr. Cradit holds a Ph.D. in Marketing and Statistical Research specializing in Consumer-Industrial Research with a B.A. in Marketing. Dr. Cradit’s 20+ years of research experience, coupled with Kerr & Downs sensitivity to the nuances of association research, is the perfect synergy to continue providing our clients with strategic recommendations.  Dr. Cradit is the Charles A. Bruning Professor of Business Administration at Florida State University, and serves as the chairman of the Marketing Department in the College of Business.

JOEY ST. GERMAIN (joey@kerr-downs.com) 
Senior Project Director

Joey came to Florida from Minnesota in 2002 with a fellowship to continue his education at Florida State University. He then worked for three years as an academic advisor at Florida State University before being recruited to Kerr & Downs Research.

Joey is the consummate professional and is known for his prompt response to and courteous interactions with clients. He is also a valuable contributor to the smooth execution of day-to-day project management. Joey’s vast background in statistics and statistical methods allows for sophisticated analyses of data to be conducted. This knowledge, in addition to his years of experience reading and interpreting data, turn into action-oriented results for each client.

Joey graduated with honors from the University of Minnesota – Duluth with a Bachelor of Applied Science in Psychology and received his Master of Science in Educational Psychology from Florida State University. He is working towards a doctorate (currently ABD) in Educational Psychology from Florida State University.

J. RUBEN POPE (ruben@kerr-downs.com) 
Marketing Director 

Ruben graduated from Princeton University with a Bachelor of Arts in Politics. Upon completing his degree, he worked for a government consulting firm in Washington, DC. Afterwards, he ventured to Miami for a brief stint in the cigar industry as Marketing and Sales Coordinator for Padilla Cigars, before coming to Kerr & Downs Research.

Ruben thrives on pressure with an appetite for finding simple solutions to complex problems. He understands the importance of client-customer interaction and is always available to discuss your needs.

DANIELLE LARAMEE (danielle@kerr-downs.com) 
Project Director 

Danielle is the most recent addition to Kerr & Downs Research. She previously worked at i4Learning where she gained a proficiency in database management, product marketing, product development and customer service. Danielle has also worked for The Institute for America’s Health as their Website Coordinator.

With great attention to detail, Danielle guarantees the highest level of service to our clients. Ensuring that projects are completed on time and on budget, she brings an outstanding level of professionalism to the most discerning clients. Her design and layout knowledge lend to her ability to craft sleek, professional reports tailored to each client’s needs.

Danielle has received her Bachelor of Science degree in Marketing from Florida State University with a concentration in Service Operations and an option in Psychology.

STAFF 

With a support staff of 15 and an interviewing team of 50 professionals, Kerr & Downs Research is ready to help you.

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