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ASSOCIATIONS

Solutions for your problems

We're marketing experts in market researcher's clothes. All of our research is designed to give you actionable strategies to help you increase retention, increase recruitment, increase non-dues revenue, manage your brand image, and to optimize member satisfaction. Some of the solutions we provide include:

• * Identify drivers of member satisfaction and detail strategies for increasing it
• * Show you how to deliver your brand promise consistently across all member touchpoints
• * Help you develop the right new products and services
• * Uncover key drivers for joining your association and show you how to increase member recruitment
• * Determine which member segments are "at risk" and outline strategies for keeping them (if they are worth it!)
• * Discover your most valuable benefits and show you how to leverage this information into higher retention rates
• * Analyze your branding efforts and recommend changes across your association that will strengthen your branding strategy
• * Help you reposition your products, services, and events to increase non-dues revenue
• * Determine the optimal messaging for marketing your products
• * Discover the optimal delivery systems for your communications
• * Benchmark and track customer satisfaction
• * Establish a process for deleting products, services, and events that no longer meet your needs or fulfill your mission
• * Tell you whether or not dues increases are appropriate and at what levels to price new products

Kerr & Downs Research helps many national, state and local associations meet their needs. We are proud of our reputation as one of the leaders in association research. KDR's vast experience with the association industry gives us an edge in providing our non profit clients with strategic recommendations that increase non dues revenue and help recruit and retain members. We guarantee our research will not just sit on a shelf!

Selected clients include:

• * American Academy of Ophthalmology
• * American Petroleum Institute
• * American Society of Association Executives
• * Associated General Contractors of America
• * National Association of Insurance and Financial Advisors
• * National Association of Physician Recruiters
• * Packaging Machinery Manufacturers Institute
• * Produce Marketing Association
• * Society for Biomolecular Screening
• * Soroptimist International of the Americas

© 2009 Kerr & Downs Research