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THE KDR ADVANTAGE

There are five key advantages to working with Kerr & Downs Research:

• 1. Research Design and Marketing Expertise: - Phillip E. Downs, Ph.D. (UNC - Chapel Hill) and Roger Formisano, Ph.D. (UNC - Chapel Hill), the two partners of Kerr & Downs Research, have doctoral degrees in business administration with specialization in marketing and marketing research. Drs. Downs & Formisano have spent over 50 years studying and teaching marketing strategy at the undergraduate and graduate levels. Downs and Formisano's technical expertise includes research design issues such as sampling processes and questionnaire development; statistical analysis including a full range of multivariate techniques; and presentation of survey results. We combine academic rigor and bottom-line business sense in research design.
• 2. Strategic Recommendations: We add value to your research dollar by providing strategic recommendations based on your research results. If needed, one of our partners will meet with key individuals from your organization to help implement the recommendations and make your research results work for you.
• 3. Analytic Techniques: While most organizations request only frequency tables and crosstabulations, Kerr & Downs Research can provide a full range of multivariate statistical analyses. Better yet, Kerr & Downs Research can translate hard-to-understand statistics into graphs that enable you to see what the results mean. And, if you only need frequency tables and crosstabs, our decision tree analysis can show you how to identify market segments with special needs and concerns.
• 4. Quality Control: All research activities including research design, questionnaire development, telephone interviewing, data analyses, report preparation and graphics, are done in-house. One of our partners will review each step in your survey process.
• 5. Training and Mentoring: At Kerr & Downs Research, we believe that training the client is part of any good research project. Our clients often consult us about research design issues independent of specific research projects. Our knowledge of research methods and our teaching experience enable us to help clients understand and implement our strategic recommendations.

© 2009 Kerr & Downs Research