RESEARCH SERVICES
SPECIALIZATION
Kerr & Downs Research is a full service market research firm specializing in focus groups and opinion surveys. Our portfolio of data collection includes both qualitative and quantitative analysis. We can conduct sophisticated multivariate analyses; develop and execute complex research designs; develop questionnaires; and develop strategic recommendations from research results. Some of the most common types of research conducted by Kerr & Downs Research are listed below.
- * Member Surveys: provide useful information for member recruitment and retention;
- * Readership Surveys: help determine content, marketing and advertising strategies;
- * Opinion Surveys: provide insight on opinions of your organization, its products and services;
- * Telephone, Internet / E-mail, mail and fax surveys: we will customize according to your needs;
- * Compensation and benefits/salary surveys: how does your organization's employment package stack up to your competition?
- * Focus group interviews: provides in-depth information on attitudes and perceptions;
- * Intercept surveys: "man on the street" interviews; excellent for tourism research.
Kerr & Downs Research is an expert in the design and execution of survey and focus group research. Whether your target population is 300 or 30,000,000 or more, KDR stands ready to complete your project ON TIME, ON BUDGET, and exceed your expectations.