Kerr & Downs Research (KDR) is a full service market research firm located in Tallahassee, Florida. Serving clients since 1981, Kerr & Downs Research specializes in developing marketing and strategic recommendations from survey results and focus groups. The partners of Kerr & Downs Research blend their acumen of marketing principles such as market segmentation, positioning, promotion, niche marketing, distribution, product strategy and pricing with their experience and knowledge about various markets to develop insightful marketing strategies from research results. We turn focus group and survey reports into action documents that establish a blueprint for your organization's marketing plan.
Small by design but big on results, our clients vary from local businesses (Capital City Bank and Tallahassee Memorial Healthcare) and small associations to nationally known corporations and large associations (such as Texaco, Delta Air Lines, BellSouth, Boeing and the American Society of Association Executives). We form research partnerships with our clients to implement a customized, cost-effective research strategy that provides solid results. Every client of KDR enjoys a direct, working relationship with one of our founding partners. KDR's clients benefit from our market research expertise, as well as our marketing expertise and vast knowledge of the business industry.